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In the earlier days, cellular phones were of brick size and they were usually attached to immobile surfaces such as cars etc. However, developments in technology, have led to the introduction of many pocket sized mobile phones. The mobile phone depends upon the use of radiations for its function. Since the whole world has been lured by this necessity, there is always a concern about the harmful effects of the radiations.

The harmful effects of the cell phone radiations were exposed in the year 1993. A case was reported in Florida, wherein a law suit was filed by a man, who claimed that his wife had been affected by brain tumour, because of the use of cell phone. It was only after such a case, that numerous researches have been conducted to find out if the cell phones really emit radiations that are harmful.

While some of the studies indicate that the microwaves emitted by the cell phones doubled the cancer cells in mice, the Cellular Telecommunications Association has spent so much on the research of the harmful radiations emitted by the cell phones. It still remains a controversy and it is still not proved whether cell phone radiations are harmful or not. The cell phones have been supposed to give out what is known as the Electromagnetic Radiations. As the phones are powered by electricity, they are believed to give out their electrical and magnetic fields. These radiations are emitted by other electronic goods such as microwave oven, electric clocks, computers and other such appliances. Such radiations come under the category of non ionizing radiations.

Non ionizing radiations are those which do not have the energy to cause ionization, which is they do not have the sufficient energy, to break apart molecules and atoms and turn them into ions. Ionizing radiations however, have high energy and they break apart molecules and atoms and turn them into ions. Examples of such harmful radiations are Gamma radiations and X-rays. When human cells are exposed to such harmful radiations, the DNA within the cells gets damaged, or their sequence gets changed resulting in mutations and birth defects. According to some research, the relation between the radiations and the effects of them on the users can be summarized as follows:

· The users of cell phone do not run a high risk of getting cancer than non users.

· Frequent users of cell phones do not have the risk of getting cancer or non malignant tumours, than those who use the phones rarely.

· It is a myth that brain tumours and cancers tend to develop on the side of the head, at which the phone has been used.

One of the observable harmful effects of mobile phones however has been the thermal effects. The microwave radiations cause dielectric heating. Here any dielectric material such as a living tissue gets heated up by rotation of polar molecules of the electromagnetic radiations. Therefore for the person who uses a cell phone, the heating will occur at the surface of the head.

As the subject by itself is controversial, the cell phones can be utilized judiciously and purposefully, as prevention is always better than cure.

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COMMUNICATION may just be a 13 letter word but as far as its importance goes there is very little that we gain without effective communication. As the saying goes “It’s easy to dream but making dreams come true is what really counts. In a similar way its easy to be a communicator but to be an effective one is what really counts… to some its definitely an inborn skill and some strive hard to build it.

Its not always that we end up having a perfect communication…either there is a misunderstanding… confusion… or some or the other reasons due to which things turn out to be really sour…

Communication is basically of two major types…Verbal and Written…we can really follow some basic rules to make these two communications really effective.

Effective Verbal Communication

First impression is the last impression – Many a times we might have heard this being said but little do we actually realize the importance of the phrase. It’s very important to create an impression before any conversation… it helps to make it smooth.

Know the details of your conversation – It is very essential to know the details of your conversation. From the purpose of the conversation to what results are you expecting out of it… all this is very vital. In case of a “formal conversation” be well prepared from before… in fact try to go a step ahead knowing the taste and interest of the person you going to interact with. In fact try to make the communication a total learning process.

Be a patient listener – As easily the word “patient listener” goes, its not always easy to be one… but to make verbal communication effective its always necessary, otherwise you tend to miss out on the important information and offend the person sitting opposite you.

Stop being a liar – Be very genuine with your words keeping in mind that the person/s sitting opposite you is as clever as you think yourself to be. Your pretensions if exaggerated might get caught and ruin all your big hopes.

Presence of mind – It is indeed a hard virtue to follow, but the absence of it is sure to ruin all your supposedly good plans. So to make your communication really effective make sure that you don’t miss out on a single point, in fact give all possible suggestions so as to ensure that you are taking an interest in the conversation.

Know to handle – When a conversation is at its peak, especially in case of a formal one, and if you feel that it could turn boring at any moment, quickly sneak in a healthy humor or a funny incident that happened recently… so very connected to the topic you were talking on all this while

Try not to be a forgetful goat – Its sounds funny but its not all that funny… remembering the points and information’s that you discussed a while ago is very necessary… its helps to make future communications more effective… and most importantly try your best not to forget the names. People appreciate if you remember their names, especially when you are introducing them to someone else in future.

Be clear with you conversations – Just don’t converse merely for the sake of it. Reduce on your speed of talking… its helps the other person to follow what you are saying. Clarity is very essential.

Effective Written Communication

Purpose of your writing – Always be very clear with the purpose of your writing. Is it a favor that you are asking for or is it a favor that you are doing for somebody. Is it an invitation for your new business venture or one for the kitty party you going to throw very soon.

Clarity and proper use of words – Be very sure not to scribble around the paper you writing on… clarity is a must. Your content should also be precise and clear enough for the reader to understand.

Respect to the reader – Give due respect to yours as well as the readers point of view. Never be over judge mental, for it might offend the reader to a great degree. This is a very essential point. Ignoring this might land you into serious trouble…may be leading to a cancellation of the merger which seemed so obvious, till you had written that letter.

Well all these methods of communication if kept in mind is enough for you to strike the biggest deal of your life or may be regain that long lost friend whom you had lost because of one of your own stupidity. When you communicate make sure no ear dares to be distracted.

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A website design today has emerged as the most crucial element for a business to grow. Consider World Wide Web a mall and your website a “storefront”. A well designed and attractive storefront draws customers to the mall, in the same way in World Wide Web, your website design attracts Internet surfers towards it. But it is not the only thing you have to do. Once your website draws potential customers inside, it becomes even more important to make them stay there. Here are a few tips to help you develop an effective website design:

The most important element to achieve an effective website design is to do a Perfect Planning. Without planning and organizing things properly, you can never get an effective website design. Planning includes factors such as target audience, purpose of your website and your business objectives.

Next factor is Analysis, which means analyzing the expectations of your target audience. Preparing a list of elements you need to include in your site will help you fulfill their expectations and ultimately help you achieve an increased traffic.

Bring your business goals to mind and Set Goals for your website accordingly. Determine how many of them would be fulfilled by your website design.

If you want your website to give desired results, Keep an Eye on your competitors. Think over including elements that are complete audience oriented and are user friendly, to keep you above your competitors.

If your website design contains heavy content, you must include Data Flow to categorize and divide the content into small sections. This provides convenience to the users while navigating your small business website.

By continuous trial and working creatively, you can bring improvements to your site. With the help of Testing and Evaluation, let your website meets user needs.

While designing your small business website, keep all the key factors in your mind. Build user friendly webpage with clarity and navigation tools. Keep design simple but highlight the important text with bullets or arrows. The most important thing to remember while designing your site is to be consistent and informative throughout pre and post launch of your site.

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